Following last week’s post about how your voice can benefit your brand, I wanted to delve a little deeper into how you can use brand positioning to help you find your voice. [+]

Towards the end of last week, a tweet by Chris Brogan, author and one of the stars of the digital economy, caught my eye. Chris was basically wondering aloud why a company would outsource its voice to an agency. As a copywriter, I felt the urge to engage Chris and I was pleasantly surprised when he responded, considering he has 226,224 followers. I argued that sometimes a brand needs a little bit of help and directed him to one of my previous posts about how brands can find their voice. [+]